Building your business depends enormously on who you know and who knows you. In other words, it is about relationships.
The effect of this is that you often don’t or can not do business with people until you get to know them and they get to know and trust you. This connection might be a direct, personal one or it may be through a third party who urges you to somebody they work or do business with.
Whichever way it falls, being imperceptible will hamper your ability to expand your business. This guide is all about boosting your visibility in ways that are inexpensive but not down-market.
Using these techniques, you can put together a realistic plan, dependent on what you would like to attain. Some techniques, for whatever reason, might not be appropriate or feasible for your business. Others may take a little work, planning, or cash, or all three. Start with an idea that appeals to you, which you would like to do and that is in your capability, resources, and funding to produce.
Once you’ve got one promotion idea in place, proceed to another since these methods work best once you use more than one of these.
Much of the information which goes into these various methods can be utilized more than once. For instance, the information contained in your own media release may go into a magazine article; or the tips in your fact sheet can form the basis of a sales letter. Make your communications work hard, make them as much as possible. Not only can this save you time and money, but it will make sure that the key messages you are attempting to get across to your clients and potential customers are constant across all forms of communication.
Advertorials are advertisements composed to seem like posts. You see them in magazines and newspapers and often don’t even understand it. Unless they carry a tag that says”advertising” you, the reader, are led to think they are editorially independent features, and it’s this that makes them extremely powerful.
Regrettably, advertorials are not usually free. Unless that is, there’s such good, gutsy information in them which the publication’s editor can quickly see how useful it will be to the viewers.
Have you noticed that almost no-one writes personal, handwritten letters or notes anymore? But it makes you feel warm inside to think that somebody would take some opportunity to hand-write a card or note to you.
This implies that if you send a card or a handwritten note to a business contact, you’ll instantly stick out from the audience. At the very least it will get opened and read. When it is acted on depends upon the standard of the contents and what you are offering.
Cards are inexpensive to purchase if you purchase them in bulk from thrift shops. I get my color photocopied together with my logo on them.
Many companies, both big and small, have a brochure to advertise their services or products. At the peak of the range these may have many pages, and be glossy, vibrant creations, that scream”We spent zillions with this”.
At the opposite end of the scale are photocopied DLE (envelope size) or smaller stocks which shriek, “We’ve spent virtually no money on this”.
You want to be someplace in the center. You want a booklet which gently says, “We are not lavish. We appreciate money. We all know you are not going to be swayed by the fancy bells and whistles of swanky brochures. We only want to tell you how we can make your life simpler or solve your problems, in a pleasant, non-threatening, easy-to-read manner”
A brochure does not need to be costly. In fact, in case you have a reasonable printer, then you can even publish them yourself. But it will have to be attractively designed and it will need to be well-composed. This usually means ensuring there are no mistakes. If your backup is riddled with errors, your picture will take a steep nosedive. People won’t trust you because they will rationalize that if you can’t create a piece of communication about your own business properly, how can they trust you with their own business?
Client or business advisories
A customer or business advisory is an update on events relating to your business which you send to your customers and people you would love to conduct business with. It is occasionally associated with events from the information so must be useful and timely. By that I mean whenever a problem arises on which you’re competent to comment and make recommendations, then you must respond quickly. Composing client advisories positions you as an authority in the minds of your clients, which makes you one of the obvious people to contact when they want the products or services you provide.
Advisories are very useful if you’re in the sort of business where change is constant. For instance, if you are a recruitment firm, there’s often worth to be gained from allowing your customers to know about proposed law changes or the way an issue currently in the news impacts them. Learn more about the business weekly magazine.
Businesses take their region of experience and turn one facet of it into an e-book that they either sell or give away. E-books are usually briefer than published books and so needless effort to create.
The key to a thriving e-book would be to write about a subject people want to know about. If you are in the property, as an instance, write about how to present your home for sale; if you are in recruitment, then write about the 10 most important things to do in an interview; or even if you are in the vehicle business, write concerning what things to look for when purchasing a new car.