The Difference Between Digital Marketing and Social Media Marketing


It uses a range of digital channels like SEO (search engine optimization), social websites and PPC (pay-per-click ) to entice audiences towards a potential brand. Digital marketing uses the internet as the center medium of promotion that could be accessed using gadgets such as computers, laptops, tablets, and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an essential component of digital marketing. What’s more, it also has non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc.) These stations form an integrated portion of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a group that was smaller and more concentrated and operates on forming loyal clients and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels in promotion utilizing social networking platforms such as Facebook, Twitter, LinkedIn, YouTube, etc. It makes the use of social media for marketing. Social networking relies heavily on its users’ interaction, sharing information, and forming a network of types and has a social’ element to it. It uses the invention of artistic content that’s presented to lure the audience towards your products or services and create a brand after.

Based on some Digital Marketing Consultants, there are over 1.71 billion monthly busy Facebook users worldwide. This means that statistically, Facebook is too big to ignore and thus, should be an essential part of your social networking marketing strategies. Online video intake on platforms has been on a steady rise and is the upcoming big thing in terms of marketing strategies. SMM can also be a BTL Below-The-Line marketing as it relates to groups formed over shared interests on networking platforms.

Companies seeking to address their marketing needs need to select between a digital marketing agency or a specialist agency. If you’re looking to plan out your whole marketing plan, then a digital marketing agency would be a fantastic choice. However, if you are currently looking for someone to only take care of the social media aspect of your plan, then you’re better off working with an expert agency.

With the extreme popularity of digital media, individuals are more inclined to integrate digital marketing into their regular way of life. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the USA reached a staggering $27.5 billion in the first half of 2015. This has opened up job opportunities globe over. There is a high demand; however, we experience a dearth as people are still coming to terms with the rapid development of digital media.

To satisfy the increasing demands of talented individuals, there are numerous online courses in digital marketing accessible. A Google search on this topic will enlist a plethora of institutes that offer the classes. The courses run for several times where all of the subjects under the umbrella of digital marketing are addressed. Pupils gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing at Beacon Media + Marketing course comprises a basic comprehension of marketing and promotion concepts and basic knowledge of statistical and analytical tools. They are also given comprehensive information about marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses incorporate an in-depth understanding of the essentials of social networking, major social media sites, social media strategy, and measuring social media. It offers a look at the strengths and weaknesses of the social media platforms such as Facebook, Twitter, etc. and delve deeper into the most recent trends surfacing on interpersonal media. Social media is an indispensable part of a digital media strategy. SM platforms have been leveraged to get the branding of a product or service as it provides a more interactive medium available for dialogue. Digital marketing is more relevant in terms of creating brand awareness, marketing, or standing administration. Though they have online software, they serve the function of brand advancement and client conversion into sales and leads. Consumers have become brand conscious with involvement and spoilt for choice with the plethora of alternatives online. Their share in the total marketing strategy has increased manifold rendering strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to envision a future where virtual reality has shrunk to every aspect of our existence.

Effective Social Media Marketing in 3 Easy Steps

1. Identify your goals.

For every company, there should be a mission. Your company mission ought to have a mission statement. There must be a target. What’s the positive result or end goal that you want to attain? You may want to become internet famous, you may choose to get speaking gigs, you may want to market a book or training program or you can just want clients. Whatever it’s you have to write down your goals and the logic behind them. Understanding where you want to go and how you are going to get there’ll help you devise the best plan and path you should take.

2. Buy Brand Clarity.

Get clear on your brand before you set it out there. Answer these 3 major questions. What should you do? Who would you help? What do you want to be famous for? You can communicate this or facing anybody, once you can clearly articulate the answers to those queries. You must be able to succinctly and clearly say in 1 sentence what you are about and describe your business model.

3. Master the art of Pull Marketing.

Pull marketing is about customer attraction. When you produce core messages with a strong call to action statements, you’re setting the stage to have people in your intended audience qualify and react with, “me too” or”I want that” or” where can I learn more?” Your purpose is to have prospects that are perfectly ready to see themselves on your business model. They need to be able to observe that your business provides exactly what they have been on the lookout for.

Social platforms are a great tool for utilizing pull marketing tactics. Whether you run ads or create a survey, survey, or competition you can get targeted prospects utilizing social networking advertising and messaging. The important thing is crafting messages that your intended audience will respond to.